They would fully support this campaign and jointly promote the unleashing of business values and expand the influence of sustainable development. The experts were full of expectations and confidence in the GoldenKey campaign. In their sharing, most people said that the COVID-19 pandemic has accelerated the recognition of the important value and strategic position of sustainable development for enterprises, and the GoldenKey campaign has built a platform for enterprises to demonstrate their actions and gather Chinese wisdom and strength. The committee members discussed how to discover the commercial value of sustainable development. The GoldenKey Expert Committee composed of senior management of enterprises and principals of professional organizations was set up. She stressed that this campaign should adhere to the principle of the principle of quality over quantity to select enterprise projects and practices that realy live up to the honor of "golden keys". She put forward suggestions and guidance for this campaign. As a vital contributor to social development, enterprises should and can shoulder the responsibility for sustainable development. It is essential to find the “golden key”, sustainable development, to address the current global challenges. Qian said, in June 2019, Chinese President Xi Jinping highlighted sustainable development as the “golden key” to solving global problems. Qian Xiaojun, Associate Dean, Academics, Schwarzman College, Director of Green Economy and Sustainable Development Research Center, Tsinghua University, agreed with the GoldenKey concept and expected more for the campaign. Han Bin, Executive Secretary-general of the Global Compact China Network, and partner representatives of Mengniu and Infinitus jointly announced the launch of GoldenKey - Sustainable Development Solutions Campaign.Īs the head coach of GoldenKey Campaign, Prof. Yu Zhihong, President and Editor-in-chief of China Sustainability Tribune, introduced the basic information of the campaign. On October 27, China Sustainability Tribune officially launched the GoldenKey - Sustainable Development Solutions Campaign, together with the representatives of the academia, business and professional organizations.Īs a new blockbuster in the industry, the GoldenKey Campaign invited the senior management of CSR/ SDG in business circles as well as experts on CSR/ SDG in academic circles to share the models of China’s actions on SDGs from their perspectives.
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